Hey, it's Eleanor. Thank you for visiting my blog! Here are a few things you might not know about me. 1) I am a word nerd. (That's good for you when I write your copy). 2) I love to learn and have undertaken all sorts of courses from comedy writing to playing the violin. (That's good for you too...apart from perhaps the violin bit). 3) I love all dogs (That's good for you if you are a dog) 4) I am professionally qualified in a wide range of subjects covering Annuities to Zoopharmacognosy. (Good for you because it means I know stuff) 5) I am English but spend a lot of time in Hungary and a tiddly bit elsewhere. (Good for you as I have probably been to places most people haven't...) 6) I love swimming, and vegetable gardening…(Good for you if you ever come round to my house for soup or pizza!).
The 'Utterly Compelling' Copywriter
In The Copywriter Facebook Group (that I happen to run), an often raised question is; how do I find clients?
Budding copywriters will find workable answers to this in my handy article on the subject here: 15 Ways to Find Your First Copywriting Clients.
How do you constantly generate a stream of quality clients laser targeted to your business?
It’s a good question.
And one I am more than happy to answer.
But first, to give you some context, let me tell you a little about my experience.
This may sound a bit odd, but when I first started out, I didn’t treat my business as a business…I thought like a freelancer. This meant I would go through the feast and famine cycle many freelance creatives go through, lots of work one minute, none the next.
It was playing havoc with my cash flow and to be honest, I needed help, some other form of income to tide me over the ‘lean’ times.
What’s more, after a project I would be back to stage one…on the hunt for more clients…often having to go through torturous cold calls, emails and negotiations.
In short, despite working in the copywriting industry, when it came to marketing myself I realised I had a distinct lack of marketing training and support – which is the number ONE reason why so many, even talented people, fail.
I considered creating an online course, or an info product…all good ideas for sure, but not anything which was going to happen immediately if I wanted to do it well. And to be fair, I wasn’t too sure what my info products would cover…copywriting…yeah of course maybe…but from what angle?
It was all becoming a bit of a headache.
To be fair, at first I thought…oh no!…attraction marketing – that’s a technique used by network marketers isn’t it? Those MLM shady sales types who are so desperate they will even hawk modern day snake oil pills to their own grandmother, and God only knows what else!
To say I was sceptical is an understatement. I was downright resistant to the whole idea.
But on reflection, I actually think the truth was I was AFRAID of making money, I hated selling…. it was somehow undignified…
That was until I looked around, studied the market and realised that pretty much all the successful folk out there were applying attraction marketing to their business in some form or another – even if they didn’t exactly know it!
It was then I realised, to my relief that I actually didn’t need to sell anything at all! Not in the traditional ‘icky’ and ever so slightly awkward and embarrassing way at least.
In short, it means that you attract your clients to you rather than spending long hours mining for customers by cold calling them on the phone or travelling around at all hours (and weather) to fairs, expos and events desperately plugging your wares along with everyone else and their brother!With attraction marketing, instead of being the hunter you are the prize. Click To Tweet
It is all about leading with value. It’s about branding YOU as a person.
I don’t mean with colours and fancy websites either, although that doesn’t hurt. I mean branding yourself by the value you provide, by being the ‘go to’ person in your area of expertise.
We already know that people only do business with people they perceive as experts/leaders and who they know, like, and trust. Attraction marketing is a strategy that brands YOU as that person.
You become a ‘brand’ that serves your people with quality content that addresses their biggest problems and challenges.
Get visible. Start providing solutions to problems.Be known as the person who produces great content which solves a problem. Click To Tweet
As professional writers we have a big head start over most people who have to write their own blogs and create content for their businesses. We know how to write persuasive copy and put together compelling content…why not start doing that for our OWN business as well as for our clients?
Even if you are starting out, just because you don’t have any clients, it does not mean you cannot provide value to the marketplace right now, solve a problem, write a blog post or produce a guide which is actually of use…and…wait for it…FREE.
This approach; treating my business as a business, applying attraction marketing principles, and learning as much as I possibly can about social media and marketing…and then passing that knowledge on…has served me well and continues to do so.
Now I am always thinking:
In short…I am always moving forward.Remember; making money is an end result of the value you provide. Click To Tweet
Become the ‘go to’ person in your niche. Provide workable solutions to problems. Use your skills as a writer to….wait for it…sell yourself!
Copywriting and the Art of Zen
What the world’s greatest showman can teach you about your copy
3 Daily Non-Negotiables For Your Copywriting Business
Brand stories can be beautiful
How to successfully build your business with this compelling story
Branding advice from an old school Hollywood superstar!
How to sell your products and services and skyrocket your online success (without coming across as needy!)
Did you hear about how Tom used this ONE simple psychology trick to get rich?