The 'Utterly Compelling' Copywriter

All Posts by Eleanor Goold
Hey, it's Eleanor. Thank you for visiting my blog! Here are a few things you might not know about me. 1) I am a word nerd. (That's good for you when I write your copy). 2) I love to learn and have undertaken all sorts of courses from comedy writing to playing the violin. (That's good for you too...apart from perhaps the violin bit). 3) I love all dogs (That's good for you if you are a dog) 4) I am professionally qualified in a wide range of subjects covering Annuities to Zoopharmacognosy. (Good for you because it means I know stuff) 5) I am English but spend a lot of time in Hungary and a tiddly bit elsewhere. (Good for you as I have probably been to places most people haven't...) 6) I love swimming, and vegetable gardening…(Good for you if you ever come round to my house for soup or pizza!). Read the full story here >

What is the Dunning-Kruger effect?

They say a little knowledge can be a dangerous thing. And I agree! For example, have you ever worked with someone totally incompetent, but who thought they were super smart? Someone who not only failed to recognise their own mistakes, but was oblivious to anyone genuinely talented? Maybe even patronised them? Sadly we probably all […]

On Wise Advice

I saw him in the park on my morning walk. There was something about him that I recognised. But I couldn’t quite put my finger on it. Then it dawned on me. He walked just like my father. This old man, with a slightly uneven gait but broad shoulders; strong enough no doubt to bear […]

Copywriting and the Art of Zen

There is an old Buddhist quote that says: ‘When you meet a swordsman, draw your sword. Do not recite poetry to one who is not a poet’. It is a quote popularised by Robert Greene in his excellent book The 48 Laws of Power. And while it rings true in warfare, i.e. always know who […]

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