All posts in "Copywriting"

What the world’s greatest showman can teach you about your copy

He was never a magnificent ring master in the golden age of the big tops. There were no clowns, acrobats, or flying trapeze artists. And definitely no musical fanfare. But nonetheless he totally owned the stage where he stood and always put on the finest of performances. He was without a shadow of a doubt […]

3 Daily Non-Negotiables For Your Copywriting Business

Every single day I do 3 things, regardless. It doesn’t matter if it’s Christmas day, my birthday or I’m on holiday, or even when I am feeling under the weather; these are my 3 daily non-negotiables: 1) Write – Every single day I write something. Whether it’s an article, client work, or simply jotting down […]

Brand stories can be beautiful

Did you ever hear the sad story about the poor dog who lost his beloved master… And then went on to become the iconic logo of one of the most famous brands of the 20th century? HMV. We all know the logo. The adorable little dog staring down the horn of an old fashioned gramophone. […]

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