All posts in "Copywriting"

Copywriting and the Art of Zen

There is an old Buddhist quote that says: ‘When you meet a swordsman, draw your sword. Do not recite poetry to one who is not a poet’. It is a quote popularised by Robert Greene in his excellent book The 48 Laws of Power. And while it rings true in warfare, i.e. always know who […]

What the world’s greatest showman can teach you about your copy

He was never a magnificent ring master in the golden age of the big tops. There were no clowns, acrobats, or flying trapeze artists. And definitely no musical fanfare. But nonetheless he totally owned the stage where he stood and always put on the finest of performances. He was without a shadow of a doubt […]

3 Daily Non-Negotiables For Your Copywriting Business

Every single day I do 3 things, regardless. It doesn’t matter if it’s Christmas day, my birthday or I’m on holiday, or even when I am feeling under the weather; these are my 3 daily non-negotiables: 1) Write – Every single day I write something. Whether it’s an article, client work, or simply jotting down […]

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