All posts in "Copywriting"

What Bird Watching Can Teach You About Marketing

Bird watching girl

I have a bit of a confession to make. Recently, since our beloved little dog passed away, I have found myself with a new, somewhat unexpected pastime, something that strangely fulfils, albeit temporarily, my need to nurture. Something that lessens my sadness, makes it a little more bearable, allows me to work through the loss […]

Copywriting and the Art of Zen

There is an old Buddhist quote that says: ‘When you meet a swordsman, draw your sword. Do not recite poetry to one who is not a poet’. It is a quote popularised by Robert Greene in his excellent book The 48 Laws of Power. And while it rings true in warfare, i.e. always know who […]

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