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Writing Archives | Page 2 of 3 | Eleanor Goold - Native English Copywriting & Brand Storytelling in Hungary & UK
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Copywriting and the Art of Zen

There is an old Buddhist quote that says: ‘When you meet a swordsman, draw your sword. Do not recite poetry to one who is not a poet’. It is a quote popularised by Robert Greene in his excellent book The 48 Laws of Power. And while it rings true in warfare, i.e. always know who […]

3 Daily Non-Negotiables For Your Copywriting Business

Every single day I do 3 things, regardless. It doesn’t matter if it’s Christmas day, my birthday or I’m on holiday, or even when I am feeling under the weather; these are my 3 daily non-negotiables: 1) Write – Every single day I write something. Whether it’s an article, client work, or simply jotting down […]

What is storytelling and how can it help your business?

Stories are universal. We have been telling stories around camp fires since time began. All the most famous myths, legends and religious tomes are in fact stories, allegories we are told to bring out the true fabric of who we are, to instill in us a way of living, a dogma, the ‘right path’ if […]