10 People Whose Names Perfectly Match Their Job

aptronym

‘I wandered lonely as a cloud’ – William Wordsworth He may have famously penned a poem about daffodils and waxed lyrical about wandering ‘lonely as a cloud’, but William Wordsworth was definitely not alone in one thing. Something that made him stand out from the crowd. Yep. His name was an aptronym. Aptro what? An […]

What is the Dunning-Kruger effect?

They say a little knowledge can be a dangerous thing. And I agree! For example, have you ever worked with someone totally incompetent, but who thought they were super smart? Someone who not only failed to recognise their own mistakes, but was oblivious to anyone genuinely talented? Maybe even patronised them? Sadly we probably all […]

Copywriting and the Art of Zen

There is an old Buddhist quote that says: ‘When you meet a swordsman, draw your sword. Do not recite poetry to one who is not a poet’. It is a quote popularised by Robert Greene in his excellent book The 48 Laws of Power. And while it rings true in warfare, i.e. always know who […]