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The Utterly Compelling Copywriter | Strategic Brand & Marketing Communications

What is Your Station in Life?

I saw him in the park on my morning walk. There was something about him that I recognised. But I couldn’t quite put my finger on it. Then it dawned on me. He walked just like my father. This old man, with a slightly uneven gait but broad shoulders; strong enough no doubt to bear […]

What Bird Watching Can Teach You About Marketing

Bird watching girl

I have a bit of a confession to make. Recently, since our beloved little dog passed away, I have found myself with a new, somewhat unexpected pastime, something that strangely fulfils, albeit temporarily, my need to nurture. Something that lessens my sadness, makes it a little more bearable, allows me to work through the loss […]

10 People Whose Names Perfectly Match Their Job

aptronym

‘I wandered lonely as a cloud’ – William Wordsworth He may have famously penned a poem about daffodils and waxed lyrical about wandering ‘lonely as a cloud’, but William Wordsworth was definitely not alone in one thing. Something that made him stand out from the crowd. Yep. His name was an aptronym. Aptro what? An […]