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Eleanor Goold - Native English Copywriting & Brand Storytelling in Hungary & UK | Page 4 of 10 | The Utterly Compelling Copywriter | Strategic Brand & Marketing Communications
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The Utterly Compelling Copywriter | Strategic Brand & Marketing Communications

What is the Dunning-Kruger effect?

They say a little knowledge can be a dangerous thing. And I agree! For example, have you ever worked with someone totally incompetent, but who thought they were super smart? Someone who not only failed to recognise their own mistakes, but was oblivious to anyone genuinely talented? Maybe even patronised them? Sadly we probably all […]

Copywriting and the Art of Zen

There is an old Buddhist quote that says: ‘When you meet a swordsman, draw your sword. Do not recite poetry to one who is not a poet’. It is a quote popularised by Robert Greene in his excellent book The 48 Laws of Power. And while it rings true in warfare, i.e. always know who […]

What the world’s greatest showman can teach you about your copy

He was never a magnificent ring master in the golden age of the big tops. There were no clowns, acrobats, or flying trapeze artists. And definitely no musical fanfare. But nonetheless he totally owned the stage where he stood and always put on the finest of performances. He was without a shadow of a doubt […]