The 'Utterly Compelling' Copywriter

What is the Dunning-Kruger effect?

They say a little knowledge can be a dangerous thing. And I agree! For example, have you ever worked with someone totally incompetent, but who thought they were super smart? Someone who not only failed to recognise their own mistakes, but was oblivious to anyone genuinely talented? Maybe even patronised them? Sadly we probably all […]

On Wise Advice

I saw him in the park on my morning walk. There was something about him that I recognised. But I couldn’t quite put my finger on it. Then it dawned on me. He walked just like my father. This old man, with a slightly uneven gait but broad shoulders; strong enough no doubt to bear […]

Copywriting and the Art of Zen

There is an old Buddhist quote that says: ‘When you meet a swordsman, draw your sword. Do not recite poetry to one who is not a poet’. It is a quote popularised by Robert Greene in his excellent book The 48 Laws of Power. And while it rings true in warfare, i.e. always know who […]

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